Here you'll find answers to common questions our clients ask. Start by selecting one of the links below. If you don’t see what you need – call or contact us online.
- What type of products and services do you provide?
- How do I get an estimate for my project?
- Tips on how to save your design files
- At what resolution should I save my photos and graphics?
- What is a proof and why is it important that I look at it?
- What is the Pantone Matching System?
- Why do the printed colors look different from the colors on my screen?
- Is white considered a color in the printing industry?
- What file format should I use when submitting my electronic document for printing?
- Once I submit the documents, how long will it take to finish my job?
We are a full service shop and offer a wide range of products and services. To see a full listing and description of what we can offer you, check out the Products & Services area in the Customer Service Section of our website. You can also check out our home office website at www.wernerprinting.com for even more products and capabilities we offer.
You use our online estimate request form or you can give us a call at 312-930-1900 and talk with one of our customer service representatives who will assign you to the appropriate sales staff member for your project. We can't wait to meet you!
Tips on how to save your design files
Make them print ready and acceptable for us to print.
We prefer to receive a PDF so we can accurately provide quotations.
Adobe Illustrator EPS
• Embed all Images
• Convert all your text/copy to outline fonts
• Export as Illustrator EPS
• Please send as packaged design zip file with all of the fonts and links
• Please do not send any jpeg, png, tiff, or gif files. Our graphic department does not work with those file types.
For all other programs/software, please save as an editable pdf.
At what resolution should I save my photos and graphics?
Resolution should be set to 300 dpi.
Pictures and graphics pulled from the internet are often low resolution, typically 72 dpi or 96 dpi. Avoid these graphics, as they will appear pixilated and blocky when printed.
Also note that you should save all photos in CMYK mode, not RGB mode when possible. Images saved in RGB mode may not print properly. If you are unable to save your image in CYMK mode, please let us know.
What is a proof and why is it important that I look at it?
In printing terms, a proof is your last and best opportunity to make sure that the print job comes out the way you want. By carefully inspecting the proof, you can help us assure an accurate, flawless production of your project on the first run.
What is the Pantone Matching System?
The Pantone Matching System (PMS) is a color reproduction standard in which colors all across the spectrum are each identified by a unique, independent number. The use of PMS allows us to precisely match colors and maintain color consistency throughout the printing process.
Why do the printed colors look different from the colors on my screen?
In short, printers and monitors produce colors in different ways.
Monitors use the RGB (red, green, blue) color model, which usually supports a wider spectrum of colors. Printers use the CMYK (cyan, magenta, yellow, black) color model, which can reproduce most—but not all—of the colors in the RGB color model. Depending on the equipment used, CMYK generally matches 85–90% of the colors in the RGB model.
When a color is selected from the RGB model that is out of the range of the CMYK model, the application chooses what it thinks is the closest color that will match. Programs like Adobe Photoshop will allow you to choose which color will be replaced. Others may not.
You should also consider the last time your monitor was color calibrated and how much your specific machine is back-lit. Screen brightness is also a factor; too bright or too dark will distort the appearance of the color.
Is white considered a color in the printing industry?
White is usually recognized as the absence of any ink. However, when foil stamping, thermo printing and engraving on color paper, white ink/foil may be used if any text or graphic requires it. In this case, it will be charged as any color would. If you project requires black ink for anything offset and white ink for something engraved, you will be charged per process and per color.
What file format should I use when submitting my electronic document for printing?
PDF (Portable Document Format) is the most common and preferred file format for submitting digital documents. With the installation of a PDF print driver on your computer, virtually any program can generate a PDF file suitable for printing. Both commercial and free PDF print drivers are available online for download from different sources.
Once I submit the documents, how long will it take to finish my job?
We always strive to provide an accurate estimate of the turnaround time for each job we do. And we’ll always work with you to find ways to complete your project when you need it.